Why Video on Social Media?
Millennials are spending less time in front of their TVs (if they even still own one) and more time watching video on their mobile devices and laptops. By 2030, millennials will comprise 75 percent of the global workforce, making it hard to ignore video platforms that resonate so well with this key audience.
And social networks favor video in their algorithms, knowing that this rich content is favored by users. On Twitter you can respond to a customer inquiry with 140 characters of text, or you can take a few minutes and record them a 30-second video message. They’ll appreciate the extra effort.
A 2016 survey by the Web Marketing Video Council found that 61 percent of businesses are using video as a marketing tool. In the previous year, 66 percent of those businesses were not using video at all. It’s clear that companies are quickly recognizing the growing power of video.